Job description
Key Responsibilities:
1、Define and lead marketing strategy aligned with product and company milestones.
2、Shape brand tone and voice across campaigns, content, and partnerships.
3、Represent the project externally in AMAs, interviews, and ecosystem relationships.
4、Coordinate across BD, product, and community teams to launch major initiatives.
5、Stay ahead of market narratives and define voice amplification strategies across Web3 KOLs and media.
Skills and Qualifications:
1、More than 5 years of experience in marketing or communications, with over 2 years in Web3 preferred.
2、Strong understanding of Web3 narratives, media dynamics, and user communities.
3、Demonstrated ability to lead multi-disciplinary teams and drive execution.
4、Excellent storytelling, strategic thinking, and public speaking skills.