Job description
TermMax is a rapidly growing DeFi fixed-rate lending platform, with an increasing number of institutional and advanced users joining our ecosystem. We are looking for a **data-driven Growth Manager** to lead user acquisition, protocol adoption, and measurable growth metrics. You will be responsible for driving quantifiable results such as user engagement, TVL growth, and trading volume, while establishing strategic partnerships to expand our influence.
## Core Responsibilities
### 📊 Data-Driven Growth: Metrics and Analysis
- Drive growth of key metrics: number of users/wallets, monthly active users (MAU), total value locked (TVL), trading volume
- Conduct deep analysis of leaderboard performance and user behavior
- Build and maintain a comprehensive growth dashboard and reporting system
- Execute cohort analysis, funnel optimization, and user journey mapping
- Provide data-driven recommendations for product and marketing improvements
### 🎯 Scalable Growth: User Acquisition and Partnership Development
- Design and execute marketing campaigns in Web3 channels (Galxe, Merkl, etc.)
- Optimize user onboarding processes and conversion funnels
- Strategically enhance TermMax usage through leaderboard strategies
- Identify, negotiate, and manage strategic partnerships with DeFi protocols and platforms
- Create and manage a scalable partnership framework
- Proactively communicate with ecosystem partners to explore collaboration opportunities
- Establish partnerships that directly drive protocol growth metrics
### 📝 Growth-Driven Content: Multi-Channel Content Management
- Plan multi-channel and multi-format content strategies
- Plan and assign tasks to outsourced teams for content and digital asset generation
- Ensure brand consistency and clear messaging, creating engaging narratives and marketing positioning across different market segments
- Develop content strategies that drive user acquisition and engagement
- Coordinate with the design team to create cohesive growth-oriented content
## Qualifications
### Technical and Analytical Skills
- Strong analytical skills with a proven track record
- Proficient in analytics tools (Google Analytics, Mixpanel, Dune Analytics, etc.)
- Advanced Excel/Google Sheets skills; SQL knowledge preferred
- Ability to leverage AI tools to generate insightful analytical reports or enhance productivity
- Excellent English communication skills (written and verbal)
- Ability to manage brand and content strategies with an awareness of SEO and GEO (generative engine optimization)
### DeFi and Cryptocurrency Expertise
- Deep understanding of DeFi lending protocols, liquidity mining, and liquidity provision
- Familiarity with crypto user behavior, wallet interactions, and on-chain metrics (e.g., Etherscan, Debank, etc.)
### Growth Experience
- Over 2 years of growth marketing experience, preferably in the DeFi/cryptocurrency space
- Proven track record in driving user acquisition and retention
- Ability to build relationships with protocol teams and ecosystem partners
## Key Success Metrics (First 6 Months)
- Achieve measurable growth in active users, trading volume, social media engagement, and partner integrations
- Build a comprehensive growth tracking analysis dashboard
- Create and execute a successful multi-channel content strategy that generates measurable metrics