Marketing Manager

We are looking for an experienced **Marketing Manager** to be responsible for the comprehensive marketing strategy of the **TermMax Protocol** ([app.termmax.ts.finance](https://app.termmax.ts.finance/)) and **Term Structure Institutional (TSI, pre-launch)**. This position requires over 3 years of Web3 marketing experience**, with expertise in retail DeFi marketing and institutional/B2B Web3 marketing. ## 🎯 Core Responsibilities ### 📈 Strategic Marketing - Develop and execute integrated marketing strategies for TermMax (retail + institutional DeFi) and TSI (institutional) users - Build and optimize the brand narrative for TermMax and TSI, establishing trust within the community and ecosystem - Collaborate closely with product, marketing, and business development teams ### 🤝 Project Collaboration and Business Development - **Lead project partnership negotiations**: incentive mechanism design, product feature integration, market collaboration, etc. - Establish strategic partnerships to expand the ecological impact of the protocol ### 📊 Data-Driven Campaign Management - Utilize analytical tools (including GA, GTM, Dune Analytics, DefiLlama, etc.) for user acquisition - **Retail campaign planning**: trading games, incentive mechanisms, activities on Web3 platforms like Galxe and Merkl, community growth - **Institutional campaign execution**: thought leadership, case studies, institutional partnerships - Track key metrics: TVL growth, user acquisition (retail), DAU/MAU, customer acquisition (institutional) ### Event Planning and Community Operations - **Establish and manage diverse marketing campaigns**: full process management from concept to execution - **Stimulate community engagement**: design innovative activity formats to enhance retail user participation and interaction enthusiasm - Plan regular community activities: AMAs, educational workshops, trading competitions, reward programs, etc. - Monitor and optimize community engagement metrics, continuously improving campaign effectiveness ### 🌐 Community and Brand Building - Manage the TermMax retail community (Discord, Telegram, Twitter), focusing on lending/leverage strategies and DeFi education - **Maintain active interaction with the community**: respond promptly to user needs, creating a vibrant community atmosphere - Develop TSI's institutional influence through LinkedIn, industry publications, and executive thought leadership - Create educational content: DeFi strategies (retail) and best practices in fund management (institutional) - Build a network of relationships covering retail KOLs, institutional opinion leaders, and corporate decision-makers - Manage PR efforts for DeFi media (retail) and institutional finance publications ## Qualifications - **Over 2 years of Web3/DeFi marketing experience** - In-depth understanding of **DeFi lending protocols** - Proven experience in **community building** and **event management** - **Excellent business negotiation skills**, capable of establishing partnerships with various project parties - **Strong community interaction skills**, able to stimulate and maintain user engagement - Excellent communication skills, able to effectively communicate with technical DeFi users and corporate executives ### Preferred Qualifications - A network of relationships with **DeFi communities, KOLs, PR and DeFi ecosystem participants, as well as institutional finance professionals** - Experience in successfully planning large-scale Web3 community events - Familiarity with various collaboration model designs for DeFi projects *Join us and leverage your marketing expertise at the forefront of DeFi!*