Job description
Job Highlights
By joining us, you will be at the forefront of the AI + digital finance sector, responsible for building an overseas user growth engine from scratch. This is not just an operational position, but an opportunity to ride the wave of AIGC and drive explosive global user growth.
Core Responsibilities
Growth Model Development: Design and optimize user growth mechanisms centered on organic traffic and viral spread, achieving low-cost and high-efficiency user scale expansion through social media, KOL collaborations, and growth hacking strategies.
Social Media Matrix Building: Responsible for building a social media matrix from scratch on platforms like TikTok, Instagram, X, and Reddit, planning and producing highly shareable content to encourage user-generated sharing and viral growth.
Influence Leverage: Select and integrate overseas KOL/KOC and community resources, develop creative collaboration plans to maximize brand exposure and user conversion.
Search Optimization: Develop and execute multilingual SEO strategies and ASO optimization to enhance organic search rankings and download conversions.
Advertising Supplementation: Manage and optimize budget allocations for channels like Meta, Google, and TikTok Ads, complementing organic growth to improve ROI.
Data-Driven: Monitor growth funnels and user behavior, quickly experiment, review, and iterate growth strategies.
Qualifications
Over 2 years of experience in overseas C-end growth, with successful cases of achieving explosive growth through content marketing/KOL collaboration.
Familiar with the algorithm logic and communication ecology of platforms like TikTok, Instagram, X, YouTube, and Reddit, capable of creating viral content.
Knowledgeable about AIGC products and user value (e.g., Nano-banana, ChatGPT, Midjourney), able to efficiently utilize AIGC tools for creative content production.
Rich experience in KOL/KOC collaboration and performance tracking.
Familiar with SEO/ASO optimization, able to use it as a core means of organic growth.
Understanding the value of paid advertising, able to use it as an effective supplement to growth strategies. Experience in advertising is a plus.
Desired Traits
Growth Hacker Mindset: Skilled in low-cost, high-leverage experimentation and viral mechanism design.
Keen Content Sensitivity: Quickly identify product highlights and convert them into shareable talking points.
Cultural Resonance: Deep understanding of different market cultures, producing localized and relatable content.
Entrepreneurial Mindset: Pursue optimal natural growth results even under resource constraints.