Job description
Job Responsibilities
High Quality Content Creation: Write high-quality product marketing content (articles, social media posts, tutorials, beginner guides, etc.) to help users understand Web3 wallet features and the broader cryptocurrency ecosystem. Transform complex technical concepts into user-friendly, easily understandable content, and work closely with product and marketing teams to ensure content accuracy and shareability.
User Experience Copywriting Optimization: Responsible for writing interface copy, error messages, and onboarding processes within the wallet application to ensure smooth and barrier-free user operations.
Social Media Content Planning and Production: Collaborate with designers to create short videos, feature promotions, and brand-oriented posters, track trending topics, and plan highly shareable content based on trends.
Marketing Strategy Development: Plan creative marketing campaigns (Go-to-Market) for new features or develop long-term promotional plans for core brand messaging.
Job Requirements
Experience and Industry Knowledge: Candidates with content creation or copywriting experience are preferred, with a background in cryptocurrency, fintech, or the tech industry. Familiarity with core Web3 concepts and trends (such as decentralized wallets, gas fees, tokens, on-chain activities, etc.) is required, along with being an active wallet and DeFi user.
Excellent writing and editing skills, attention to detail, and the ability to adjust language clarity and expression style for a Web3 audience.
Strong cross-team collaboration skills (with product, design, etc.) and the ability to adapt to a fast-paced remote work environment.
Ability to clearly communicate content ideas to designers and other partners, and collaboratively produce high-quality multimedia content.
Ability to think from a business leader's perspective and take responsibility for the final results.
Proven track record of successfully leading brand marketing initiatives, with rich practical experience in building brand influence and enhancing brand perception from the ground up.