Job description
Job Responsibilities:
1️⃣ Media and Social Platform Operations: Responsible for the daily operation and maintenance of the company's social media matrix accounts and industry media accounts, enhancing brand professionalism and industry influence.
2️⃣ Content Planning and Creation: Possess certain writing skills to produce in-depth and engaging industry content, including press releases, columns, general articles, brand stories, and social media copy.
3️⃣ Communication and Channel Expansion: Combine the characteristics of the Web3 industry to expand and maintain industry media and community channels, plan social media promotion activities, and enhance brand awareness.
4️⃣ Offline Event Execution: Implement the production and follow-up transportation of materials for offline events, including but not limited to roadshows, meetups, exhibitions, salons, etc., ensuring proper execution and assisting the business department in effective customer acquisition.
5️⃣ Data Analysis and Optimization: Proficient in using data analysis tools to monitor and review communication and event data, proposing optimization plans based on data to improve overall communication effectiveness.
6️⃣ Design and Visual Support: Possess certain graphic design skills, able to independently complete social media graphics in urgent situations, ensuring professionalism and visual consistency of content.
7️⃣ Cross-Department Communication and Collaboration: Work closely with teams such as design, operations, and customer service to ensure that the communication tone is highly consistent with the company's strategic direction.
Job Requirements:
1️⃣ Associate degree or higher, with a preference for majors in journalism, communication, marketing, advertising, design, or related fields;
2️⃣ Relevant experience in the Web3 industry, with a deep understanding of exchanges, blockchain, digital assets, etc., capable of independently planning and packaging industry content;
3️⃣ Over 3 years of experience in media, public relations, social media operations, or related positions, familiar with international perspectives and localized communication strategies;
4️⃣ Excellent writing skills and content innovation ability, able to transform complex industry information into clear and engaging expressions;
5️⃣ Familiar with the operating rules and communication characteristics of mainstream media and social platforms (such as X, Telegram, LinkedIn, Facebook, TikTok, Xiaohongshu, etc.);
6️⃣ Experience in planning social media activities and executing offline events, capable of independently completing the entire process of a project and conducting reviews;
7️⃣ Strong learning ability: Proficient in Office, AI tools, and commonly used new media operation tools to ensure content communication efficiency and execution efficiency.
💡 Bonus Points:
1️⃣ Media resources or KOL resources, familiar with the Web3 communication ecosystem;
2️⃣ Experience in video script creation and short video editing capabilities (can utilize AI tools).