Job description
Job Responsibilities:
1️⃣ Plan, write, shoot, and edit videos for KuCoin's marketing campaigns, product launches, events, and social platforms (YouTube, TikTok, Instagram, X).
2️⃣ Produce various formats, including short videos, explanatory videos, advertisements, tutorials, interviews, and event highlights.
3️⃣ Ensure all video content aligns with KuCoin's brand image and narrative style.
4️⃣ Collaborate with marketing, branding, and product teams to transform event concepts into engaging video assets.
5️⃣ Support KuCoin's sponsorship, brand ambassador programs, and community activities through creative video content.
6️⃣ Research industry trends and competitor content to propose innovative presentation formats.
7️⃣ Manage the end-to-end production process, including pre-production planning, on-site shooting, and post-production editing.
8️⃣ Supervise external agencies, freelancers, and vendors as needed to ensure quality and timely delivery.
9️⃣ Optimize workflows for multi-platform distribution.
🔟 Track cross-platform video performance, analyze engagement metrics, and propose optimization strategies.
1️⃣1️⃣ Continuously experiment with new formats to enhance engagement and return on investment (ROI).
Job Requirements:
1️⃣ Bachelor's degree in film, media, communications, or a related field.
2️⃣ Over 3 years of video production (shooting + editing) experience, preferably with experience in cryptocurrency, fintech, or the internet industry.
3️⃣ Proficient in Adobe Premiere Pro, After Effects, Final Cut Pro, or equivalent editing tools.
4️⃣ Strong storytelling ability, scriptwriting skills, and a sense of visual design.
5️⃣ Experience in motion graphics, animation, or live production is preferred.