Job description
Job Responsibilities:
1️⃣ Strategy and Execution: Develop a targeted PR roadmap that aligns with the characteristics of the Korean Crypto market (high user engagement, policy sensitivity, etc.) and brand strategy, covering media communication, event marketing, reputation building, etc., and drive execution and review throughout.
2️⃣ Media Relations Management: Establish and maintain a resource database of over 300 core media outlets in Korea (including finance, technology, and blockchain verticals), regularly conduct media communications, and secure high-quality earned media exposure.
3️⃣ Content Production and Control: Lead PR content creation, including press releases, media statements, technical interpretations, and policy analyses, ensuring content aligns with local context and brand tone, while reviewing the professionalism and consistency of external collaborative content.
4️⃣ KOL and Community Engagement: Develop and manage KOL resources in the Korean Crypto field (on platforms like YouTube, Twitter, etc.), design collaborative projects and sponsored content; engage local communities in PR activities to enhance user loyalty and brand recognition.
5️⃣ Event and Crisis Management: Plan and execute offline PR events (such as industry summits, media salons, community meetups, etc.); establish crisis warning and response mechanisms, quickly respond to media inquiries and negative public sentiment, and mitigate brand risk.
6️⃣ Market and Data Tracking: Continuously monitor dynamics in the Korean Crypto market, regulatory policies (such as spot ETFs, stablecoin-related policies), and competitors' PR actions, regularly produce analytical reports; track PR campaign data (exposure, positive coverage rate, public sentiment trends, etc.) to drive strategy optimization through data.
Job Requirements:
1️⃣ Educational Background: Bachelor's degree or above, preferably in marketing, communications, international business, or related fields.
2️⃣ Experience and Skills: 1-3 years of PR experience in the Korean market, with at least 2 years in the Crypto/blockchain/fintech industry, familiar with the local media ecosystem and Crypto community operational logic.
3️⃣ Resources and Vision: Possess a mature network of Korean media and KOL resources, able to quickly initiate collaborations; have a deep understanding of Korean Crypto user behavior and cultural characteristics, and be sensitive to changes in regulatory policies.
4️⃣ Language and Communication: Native-level proficiency in Korean, proficient in English (or Chinese) as a working language, with excellent written and verbal communication skills, adept at cross-cultural communication.
5️⃣ Core Competencies: Strong project management, data analysis, and problem-solving skills, able to adapt to the fast-paced and high-change work environment of the Crypto industry, resilient under pressure, and results-oriented.
💡 Bonus Points:
1️⃣ Experience in significant releases of Korean Crypto projects (such as product launches, ETF-related PR) or successful crisis management cases.
2️⃣ Solid understanding of blockchain technology, capable of accurately interpreting and disseminating technical PR content.
3️⃣ Familiarity with the latest Crypto regulatory framework in Korea (such as digital asset regulation, policies related to the Korean won stablecoin) is preferred.