Job description
Job Responsibilities:
1️⃣ Growth and User Operations
1. Develop and execute comprehensive growth strategies to drive key protocol metrics (such as TVL, transaction volume, and unique users) through targeted campaigns, partnerships, and community incentives;
2. Optimize the user onboarding journey, simplifying the process from "awareness" to "proficient use" and lowering the barriers to entry;
3. Manage user retention programs, analyze user behavior data, and plan loyalty rewards and ongoing engagement activities.
2️⃣ Community and Ecosystem Building
1. Act as one of the "voices" of the protocol in public, establishing sincere and trusting relationships with the global community;
2. Lead the community management team, create a content calendar, and initiate engaging discussions and activities on platforms like Discord, Twitter, and Telegram;
3. Nurture the protocol ecosystem, supporting third-party developers and projects built on our protocol to collectively strengthen the ecosystem.
3️⃣ Content and Education
1. Transform complex technical and financial concepts (such as yield-bearing tokens, decentralized domains, etc.) into easily understandable and engaging content (including blog posts, tutorials, videos, and social media posts);
2. Lead user education initiatives through formats like AMAs, Twitter Spaces, and online webinars to enhance community awareness and the professional image of the protocol;
4️⃣ Partnerships and Market Expansion:
1. Identify and establish strategic partnerships with other top protocols, liquidity mining projects, KOLs, and industry media;
2. Coordinate joint marketing activities and integration solutions for win-win growth;
5️⃣ Data Analysis and Feedback Loop
1. Monitor and analyze protocol operational data, extracting insights to provide data support for growth strategies and product iterations;
2. Collect and integrate feedback from the community and users, serving as an important communication channel between product and market.
Job Requirements:
1️⃣ Over 2 years of operational experience in the Web3/cryptocurrency field, with a preference for candidates with DeFi protocol operational experience;
2️⃣ Deep understanding of DeFi, familiar with core concepts such as liquidity mining, staking, derivatives, and yield strategies, capable of personally explaining complex products like yield tokenization and decentralized identity;
3️⃣ Excellent communication skills, able to create high-quality content and effectively interact with the global community;
4️⃣ Data-driven mindset, capable of using tools (such as Dune Analytics, Nansen, and general BI tools) for basic data queries and analysis.
Bonus Points:
1️⃣ Strong Web3 network, including relationships with KOLs, developers, and other project parties;
2️⃣ Experience managing community managers or growth teams;
3️⃣ Personal experience using mainstream DeFi protocols, being a deep participant in the crypto world;
4️⃣ Ability to thrive in a fast-paced, decentralized remote work environment, with strong self-motivation and a sense of ownership.