Job description
Job Basic Information
Responsibilities
Responsible for the product planning and construction of the platform's growth system, focusing on promoting core modules such as the Activity Center, Welfare Center, Coupon Center, Points System, and Community.
Design the overall growth product system of the platform based on the user lifecycle, including user acquisition, activation, retention, conversion, and recall.
Responsible for the construction of the Activity Center and task system, including new user tasks, trading tasks, invitation tasks, periodic tasks, reward distribution, and related operational configuration capabilities.
Responsible for the construction of the welfare and reward system, including coupons, rewards, discount vouchers, experience gold, blind boxes, points, and other rights products.
Responsible for the planning of the points system, including points acquisition, consumption, accounts, tasks, malls, and operational activities.
Responsible for community product planning, enhancing platform user activity and retention through content, interaction, user relationships, and transaction scenarios.
Promote the formation of product interconnections between activities, community, VIP, invitation commissions, coupons, points, and trading business, rather than building isolated functions separately.
Work closely with operations, marketing, data, R&D, and design teams to translate growth strategies into executable product solutions.
Continuously optimize the conversion funnel and growth strategies based on user behavior and business data, being responsible for activity participation, user activity, retention, and conversion effects.
Responsible for the construction of relevant operational back-end and configuration platforms to improve the efficiency of the operations team in independently configuring activities and growth strategies.
Requirements
More than 3 years of internet product experience, with a preference for experience in user growth, activity platforms, membership systems, or operational platforms.
Familiar with growth models and user lifecycles such as user acquisition, activation, retention, conversion, and recall.
Practical product experience in at least two areas such as activities, tasks, points, membership, coupons, and community.
Ability to design a growth system based on overall business goals, rather than just completing single-point requirements.
Ability to independently complete requirement analysis, competitive product research, product solutions, PRD, prototypes, and product acceptance.
High data sensitivity, able to judge product effectiveness based on data and continuously optimize.
Strong execution and promotion ability, adaptable to a fast-paced, multi-project work environment.
Results-oriented, responsible for product launch and business outcomes.
Bonus Points
Experience in cryptocurrency exchanges, fintech, or the Web3 industry;
Experience in building activity middle platforms, growth middle platforms, or operational middle platforms from 0 to 1;
Experience in points malls, membership/VIP, coupons, and task system construction;
Experience in community, UGC, and content platform products;
Experience in invitation fission, agency, channel growth, or marketing automation;
Experience related to user tags, user segmentation, and refined operations.