SEO Product Manager

SEO Product Manager (Remote) Global SEO / Growth Product Responsibilities  Responsible for the planning of the company's SEO products and related features, including SEO page design and iteration, product roadmap formulation, and establishing high-quality product acceptance standards.  Conduct in-depth research on the algorithms, regulations, and industry trends of search engines such as Google, Bing, and Yandex, and develop SEO product strategies in line with business objectives.  Responsible for SEO product requirement analysis, PRD creation, prototype design, and project advancement, coordinating with R&D, design, operations, data, and other teams to drive project implementation.  Build and continuously optimize website information architecture, URL structure, internal links, Schema, Sitemap, Robots, Canonical, Hreflang, and other foundational SEO capabilities.  Promote the construction of technical SEO capabilities, including page performance optimization, indexing optimization, crawling optimization, international SEO, and multi-language site support.  Collaborate with content, brand, and marketing teams to design product capabilities that are beneficial for SEO, improving content production efficiency and search visibility.  Analyze competitors' SEO strategies and industry best practices, uncover new growth opportunities, and drive product innovation.  Work with the engineering team to develop technical solutions, ensuring that SEO best practices are effectively implemented during product development.  Support global business by formulating localized SEO product solutions based on the characteristics of search engines in different countries and regions. Requirements  Bachelor's degree or above, preferably in Computer Science, Information Systems, Marketing, or related fields.  Over 5 years of product experience, with at least 2 years of experience in SEO products or growth products.  Experience in Internet Web / APP product design and operations, with a good understanding of user experience, information architecture, content platforms, and growth products.  Familiar with how search engines work, including core mechanisms such as Crawling, Indexing, and Ranking.  Familiar with Technical SEO, including Sitemap, Robots.txt, Canonical, Hreflang, Structured Data (Schema), etc.  Deep understanding of CMS content platforms or AI content production tools, capable of planning and designing CMS platform capabilities.  Excellent data analysis skills, able to use data to drive product decisions, quickly understand complex business processes and cross-departmental collaboration models, and continuously create business value.  Familiar with SEO-related tools such as Google Search Console, Google Analytics (GA4), Google Tag Manager, etc.  Good communication and coordination skills, able to promote cross-departmental collaboration and adapt to a fast-paced, high-change business environment. Preferred Qualifications  Experience with SEO products for large websites (millions of pages).  Experience with international products, multi-language sites, or global SEO projects.  Familiar with basic knowledge of HTML, CSS, JavaScript, able to communicate efficiently with the R&D team.  Experience with programmatic SEO, landing page platforms, or automated page generation products.  Experience in industries such as finance, Web3, e-commerce, OTA, content platforms, etc. Core Profile Key focus: Product Manager background + SEO / Organic Growth capabilities + Web product experience; able to productize SEO from operational requirements and work with R&D to build Technical SEO, CMS, internationalization, and scalable page capabilities. Preferred background: Large Web products in Web3 / exchanges, Internet, e-commerce, OTA, content platforms, etc.