Job description
1. Video Content Planning and Operations
- Responsible for developing content strategies and execution plans for WEEX on global video platforms such as YouTube, TikTok, Instagram, and Twitter/X;
- Continuously produce engaging content themes, including market trend interpretations, KOL collaboration videos, promotional videos for events, educational short videos, etc.;
- Ensure video content quality, maintaining brand tone consistency, high visual style, and precise information delivery.
2. Cross-Department Collaboration and Project Management
- Coordinate with teams such as marketing, branding, public relations, and business development to manage video topic selection, script writing, shooting execution, and post-production;
- Manage outsourced video production teams or freelancers to ensure delivery timelines and creative standards.
3. Channel Operations and Growth
- Responsible for the daily operations of video content across platforms, including publishing, optimization, promotion, and interaction;
- Develop differentiated video content and distribution strategies for different regions (SEA, MENA, CIS, EU, etc.);
- Explore promotional models that combine video with KOL interactions and community activities to enhance user conversion rates.
4. Data Analysis and Review
- Establish a video operation metrics system (impressions, watch time, interaction rate, conversion rate, etc.) and regularly produce analysis reports;
- Continuously optimize content topics, placement strategies, and distribution rhythms to improve ROI and user growth quality.
Qualifications
1. Bachelor's degree or above, preferably in marketing, media, journalism, or related fields;
2. Over 3 years of experience in video content operations, with preference given to those with experience in cryptocurrency/fintech/internet overseas expansion;
3. Familiar with the operational rules and traffic mechanisms of mainstream overseas video platforms like YouTube and TikTok;
4. Proficient in the video production process, including topic planning, scripting, shooting, and post-production;
5. Strong data sensitivity and analytical skills, able to identify problems and optimize strategies through data;
6. Excellent communication, coordination, and project management skills, with experience in cross-department collaboration;
Fluent in English.
Preferred Qualifications
1. Successful case studies of operating YouTube/TikTok accounts, demonstrating follower growth and conversion results;
2. Familiar with KOL marketing models, with direct experience in liaison, collaboration, or management;
3. Deep interest in the cryptocurrency industry, able to quickly produce content that aligns with industry trends.