Job description
Role Summary
Own the growth of BitMart Card through growth hacking, campaign execution, lifecycle optimization, and data-driven product operations to drive user acquisition, activation, and card usage.
Key Responsibilities
Growth Hacking & Campaign Management
- Design and execute data-driven growth campaigns (cashback, token rewards, referrals).
- Run A/B tests to optimize ROI and track KPIs, including CAC, ARPU, and churn rate.
- Use analytics tools (e.g. Mixpanel, GA) to monitor and optimize performance.
Crypto Card Channel Expansion & Management
- Optimize end-to-end acquisition channels (online/offline) for crypto debit cards.
- Drive market penetration via partnerships with exchanges, wallets, and ecosystem partners.
- Collaborate with sales, marketing, and global partners on co-branded initiatives.
Data-Driven Product Operations
- Manage daily operations of crypto debit card products with deep-dive user analysis (SQL/Python).
- Identify user pain points and feature adoption trends to inform product decisions.
- Lead data-backed product iterations (e.g. KYC flow optimization, Web3 wallet integration) to improve activation and competitiveness.
User Lifecycle Optimization
- Build user segmentation and personalized engagement strategies (e.g. HNW crypto users, DeFi users)
- Enhance customer experience through AI-driven solutions (e.g., chatbot support for cross-border dispute resolution).
Core Requirements
Experience
- 2+ years in financial product operations (crypto/fintech preferred).
- Proven experience and outstanding results in product launching and user acquisition management.
- Demonstrated success in user growth initiatives (e.g. +20% 30-day retention).
- Experience executing cross-functional campaigns with marketing and sales teams.