Job description
✨ 【Responsibilities】
1. Develop and execute innovative marketing campaign strategies to enhance brand influence and conversion performance in the target market.
2. Collaborate with cross-departmental teams to ensure all campaigns align with business objectives and target audience needs.
3. Monitor and analyze campaign performance, providing actionable optimization recommendations and insights.
4. Create high-quality digital content, including social media posts, blogs, email campaigns, and website copy.
5. Ensure all content aligns with cultural characteristics, industry standards, and is optimized for SEO.
6. Manage the content calendar to ensure timely delivery of materials.
7. Utilize practical experience and expertise in the relevant industry to create highly accurate and impactful marketing campaigns.
8. Continuously track industry trends, competitor dynamics, and market changes to inform campaign strategies.
9. Responsible for writing, editing, and proofreading professional Chinese content for various marketing channels.
10. Communicate effectively in both Chinese and English with internal teams and external partners.
11. Work closely with design, sales, and product teams to ensure smooth execution of campaigns.
12. Mentor and develop junior team members to enhance their campaign management and content production skills.
✨ 【Requirements】
1. Bachelor's degree or above in Marketing, Communication, Business, or related fields.
2. 3-5 years of experience in marketing campaign management and digital content production.
3. Relevant industry operational experience and familiarity with its market operating models.
4. Proficient in both Chinese and English (spoken and written).
5. Excellent professional writing skills in Chinese.
6. Proficient in using digital marketing tools (such as Google Analytics, Facebook, Instagram, TikTok, Xiaohongshu, etc.).
7. Familiar with SEO principles and content management systems (CMS).
8. Strong organizational and project management skills.
9. Innovative thinking and excellent problem-solving abilities.
10. Ability to work under pressure and meet deadlines.
✨ Preferred Qualifications:
1. Experience working in a global or multicultural environment.
2. Familiarity with trading products is preferred.
3. Understanding of financial services regulations and compliance requirements is a plus.
4. Familiarity with various paid advertising platforms (such as Google Ads, Facebook Ads).