Job description
Responsibilities:
1️⃣ Deeply explore and analyze the core pain points, needs, and behavioral characteristics of VIP users, formulate and implement refined operational strategies to continuously enhance the retention, activity, and lifecycle value of high-net-worth users.
2️⃣ Design targeted VIP growth plans around core business lines such as spot trading, derivatives, wealth management, and US stock tokens, to increase the scale, asset volume, product penetration rate, and trading depth of VIP users.
3️⃣ Collaborate with teams including product, business, relationship managers (RM), and regional marketing to integrate internal and external resources, promoting the implementation and effectiveness of VIP growth strategies.
4️⃣ Based on data-driven insights, optimize the VIP user segmentation system, benefits system, and full lifecycle operational mechanism to support the achievement of core business metrics. Continuously track industry trends, competitor VIP strategies, and market dynamics, iterating operational tactics in a timely manner to maintain platform competitiveness.
5️⃣ Plan and execute exclusive marketing activities for VIPs, content operations, and community operations to enhance user stickiness and sense of belonging, deepening relationships with high-net-worth clients.
Requirements:
1️⃣ Language skills: Excellent written and verbal communication skills, capable of independently completing proposal writing and cross-department communication.
2️⃣ Work experience: 2 years or more of user operations/growth operations experience, with experience in high-net-worth users, major clients, or VIP operations preferred.
3️⃣ Industry background: Experience in cryptocurrency exchanges or traditional finance/brokerage/wealth management is preferred.
4️⃣ Professional skills: Strong business acumen, data sensitivity, and systematic planning ability; proficient in cross-department collaboration and resource integration; able to independently build or optimize VIP operation systems from 0 to 1.
5️⃣ Comprehensive qualities: Strong sense of goals, results-oriented, with good business acumen, resilience, and quick learning ability.