Brand Manager

Job Description 1. Responsible for the planning, writing, and publishing of the company's brand content, ensuring a consistent and attractive brand image; 2. Develop and execute content strategies across multiple channels, including the official website, social media, communities, and media, to enhance brand exposure and user engagement; 3. Write brand stories, industry insights, product highlights, and in-depth content based on market trends and industry dynamics; 4. Manage content planning and interaction enhancement for brand social media accounts (Instagram, LinkedIn, Facebook, etc.); 5. Coordinate with design, marketing, public relations, and product teams to promote multimedia output of brand content (articles, short videos, graphics, etc.); 6. Conduct content data analysis, regularly summarize content performance and user feedback, and continuously optimize content strategies; 7. Participate in brand event planning and promotion, supporting major brand projects (such as AMAs, brand collaborations, PR activities, etc.). Qualifications 1. Bachelor's degree or higher, preferably in journalism, media, marketing, or related fields; 2. Over 3 years of experience in brand content or content marketing, with experience in the cryptocurrency industry; 3. Familiarity with the cryptocurrency and blockchain industry, possessing strong industry sensitivity and content planning skills; 4. Strong writing skills and content integration abilities, capable of independently producing high-quality brand content; 5. Familiarity with brand content management on social media and community platforms, with some experience in fan engagement and interaction strategies; 6. Strong cross-department communication and collaboration skills, with a strong sense of responsibility and execution; 7. Proficiency in English as a working language.