Job description
Job Responsibilities
- Responsible for the overall planning and coordination of platform content, including marketing activity content, market trend interpretation, and product promotion content.
- Develop content themes and communication strategies based on market rhythms and business objectives.
- Coordinate with design, growth, product, and operations teams to drive the complete execution of content from planning to launch.
- Optimize content strategies based on data feedback to enhance user clicks, engagement, and conversion effectiveness.
- Manage the content calendar and plan key activity content (Campaign / Launch / Trading Event).
- Track industry trends and competitor dynamics to continuously optimize content direction and expression.
- Ensure consistency in content quality, rhythm, and compliance requirements.
Job Requirements
- Over 3 years of experience in content planning, content operations, or growth-related roles, with experience in finance, exchanges, or the Web3 industry preferred.
- Strong content planning skills, capable of independently planning activities and content themes.
- Familiarity with the cryptocurrency market or financial products, with a certain level of market sensitivity.
- Good cross-team communication and project coordination skills.
- Data-driven mindset, able to optimize content strategies based on performance.
- Ability to adapt to a fast-paced, results-oriented work environment.