Job description
Position Overview
We are looking for an experienced Performance Marketing Manager to drive B2B lead generation and B2C customer acquisition through data-driven paid advertising strategies.
Key Responsibilities
· Responsible for planning, executing, and optimizing ad placements on platforms such as Google, Meta, LinkedIn, and TikTok.
· Manage advertising budgets, target audiences, bidding strategies, remarketing, and conversion funnels.
· Continuously optimize core metrics such as CPL, CPA, CAC, ROAS, and conversion rates.
· Use GA4, GTM, ad tracking pixels, CRM, and data reporting tools to track and analyze ad performance.
· Collaborate with Sales, BD, Content, and Design teams to enhance lead quality and conversion effectiveness.
Requirements
· 3–5 years of relevant experience in performance marketing, paid media, or growth marketing.
· Practical experience in B2B lead generation and B2C customer acquisition.
· Proficient in Google Ads, Meta Ads, and LinkedIn Ads.
· Familiar with GA4, GTM, conversion tracking, attribution analysis, and CRM.
· Experience in the FinTech, Payments, or Financial Services industries is preferred.