Brand Content Operations

[Job Responsibilities] 1. Content Production and Cross-Department Collaboration - Assist in the planning and production of various content types such as hot articles, media releases, decks, and advertising copy across departments. - Combine brand selling points with communication rhythm to produce content that aligns with the tone of different channels, ensuring consistent external messaging. - Responsible for the scheduling and coordination of promotional activities across departments, driving each channel to execute on schedule. - Liaise with product, operations, design, BD, and other teams to ensure requirements are prioritized, deliveries are timely, and track promotional data performance, providing reviews and optimization suggestions. 2. Brand Social Media Management - Responsible for the daily operation and content planning of the brand's LinkedIn account, enhancing the brand's professional image and industry influence. - Possess visual sense, able to assess content presentation effects and communicate efficiently with the design team to control content visual quality. - Plan content topics based on platform characteristics, continuously improving account activity and brand exposure. 3. External Resource Liaison - Connect with media, project parties, advertising channels, and other external resources to expand brand communication channels. - Promote resource exchange and joint promotional cooperation to amplify content dissemination effects. [Job Requirements] 1. Relevant Experience - At least 2 years of experience in CEX or Web3 marketing/branding/content. - Ability to produce various types of content, capable of independently completing the entire process from topic selection to final draft. - Experience in cross-department project coordination, able to independently drive scheduling and delivery, and manage priorities in parallel tasks. 2. Strong Comprehensive Abilities - English can be used as a working language; overseas market experience is preferred. - Possess visual aesthetics and judgment, able to collaborate efficiently with the design team. 3. Bonus Points - Resources in media, project parties, or advertising channels, with successful cases of resource exchange or joint promotion. - Experience in LinkedIn or B-end social media operations. - Successful brand campaigns, content specials, or KOL collaboration cases. - Creative content works or copywriting cases can be accompanied by a portfolio.