Job description
Responsible for planning and executing online and offline activities in the Canadian market, including trading competitions, user growth activities, brand promotion, community events, and offline Meetups.
Develop activity operation plans based on local market characteristics and business objectives to enhance user registration, deposits, trading activity, and user retention.
Manage the entire process of activities, including program design, budget planning, resource coordination, execution follow-up, and effect review.
Expand and maintain local KOLs, communities, media, and industry partners to promote joint marketing activities.
Collaborate with marketing, BD, community, product, and operations teams to advance localized marketing projects.
Track the dynamics of the cryptocurrency and Web3 market in Canada, competitor activities, and user needs to continuously optimize activity strategies.
Monitor core activity data, including participation numbers, user conversion, trading volume, and ROI, and regularly produce activity review reports.
Over 2 years of experience in activity operations, marketing, user operations, or related work.
Familiar with the Canadian market and local user culture, with experience in local activity planning and execution.
Strong project management, resource coordination, and activity implementation skills, able to independently advance projects.
Possess data analysis capabilities to continuously optimize operational strategies based on activity results.
Good communication skills in both Chinese and English, able to collaborate across teams and conduct local business communication.
Interest in cryptocurrency, blockchain, and the Web3 industry, with strong market sensitivity and execution ability.
Experience in cryptocurrency exchanges, Web3, fintech, or the internet industry.
Possess local KOL, media, community, and event resources in Canada.
Experience in trading competitions, user acquisition growth, user incentives, or brand activities.
Experience in organizing offline Meetups, industry conferences, and large-scale events.