Job description
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Responsibilities:
1. Responsible for the SEO content development of the exchange's official website and cluster sites (news site / keyword site / brand keyword site)
2. Plan content structure in bulk based on keyword strategy (sections, topic pages, landing pages)
3. Output SEO content framework:
TDK (Title / Description / Keywords)
H1-H4 structure
FAQ module (structured data preferred)
4. Participate in the construction of the cluster content system (multiple domains, multiple brand keywords, multiple language versions)
5. Optimize indexing and ranking using tools such as Google Search Console / Ahrefs / Semrush
6. Responsible for content templating and large-scale production (support bulk generation system)
7. Optimize internal link structure to improve page weight flow
8. Track indexing rate, ranking, click-through rate (CTR) and continuously iterate content strategy
Requirements:
1. 2+ years of SEO content experience (finance / Web3 / exchange / SaaS preferred)
2. Experience with cluster SEO / large-scale content sites / programmatic SEO
3. Familiar with Google SEO rules (indexing, indexing, ranking logic)
4. Able to independently conduct keyword planning + content structure design
5. Proficient in using SEO tools (GSC / Ahrefs / Semrush / Screaming Frog)
Bonus Points:
1. Experience with crypto / exchange / finance-related websites
2. Experience with automated content (e.g., templated content generation / AI-assisted content)
3. Experience with English SEO (multilingual sites)
4. Understanding of URL structure / internal link weight model
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