Job description
Responsibilities
1. Responsible for the overall operation of the website, formulating and promoting operational plans to enhance content quality, organic traffic, user engagement, and retention.
2. Coordinate content operations, column and page optimization, special planning, and SEO work to continuously improve website experience and search performance.
3. Track data such as new users, active users, retention, bounce rate, and keyword performance, analyze issues, and drive optimization.
4. Collaborate with product, development, and design teams to promote website function iterations and operational project implementation.
5. Establish operational processes, SOPs, and data review mechanisms, responsible for daily team collaboration, task follow-up, and member training.
6. Conduct industry and competitor research, proposing executable operational improvement plans.
Requirements
1. Experience in website operations or content operations, familiar with website operation processes and user growth methods.
2. Familiar with Google SEO, on-site SEO, and basic technical SEO, with data analysis capabilities.
3. Ability to formulate operational plans based on data and drive project execution, with good cross-team communication and project management skills.
4. Experience in team collaboration or management, strong sense of responsibility, good execution, and review capabilities.
Bonus Points
1. Experience with Google or Yandex SEO growth cases, or experience in operating large-scale websites.
2. Experience with content platforms such as news, video, novels, comics, communities, or experience in building/revising websites from 0 to 1.
3. Experience in team management, A/B testing, growth operations, or improving efficiency with AI content tools.