Job description
Responsibilities:
Responsible for direct customer user operations, formulating and implementing operational strategies around user activation, conversion, retention, and transaction enhancement.
Based on the segmentation of direct customer users, design differentiated outreach, conversion, and maintenance plans to improve the conversion and retention rates of high-value users.
Monitor the data performance of direct customer users, analyze key metrics such as registration, deposits, transactions, and retention, identify issues, and propose optimization suggestions.
Collaborate with product, data, country line, and relevant business teams to promote the optimization of the user operation chain and enhance direct customer growth efficiency.
Support the planning and execution of activities, benefits, user recall, and conversion projects related to direct customers, and regularly review the effectiveness.
Pay attention to market, competitor, and user demand changes, explore growth opportunities for direct customer business, and continuously optimize operational strategies.
Experience in exchange, finance, internet user operations, or growth operations is preferred; good English proficiency is a plus.