Job description
Responsibilities:
Responsible for formulating and implementing user growth strategies for the organic channel APP, covering the entire lifecycle of user activation, retention, and conversion.
Utilize data analysis tools to monitor user behavior and key metrics, identify user drop-off points, and optimize growth paths.
Collaborate with product, country line, data analysis, and other personnel to optimize APP functions and user experience to enhance growth efficiency and user satisfaction.
Develop differentiated operational strategies through precise marketing and user segmentation to improve conversion and retention of high-value users.
Regularly analyze and summarize the effectiveness of operational activities, produce growth reports and optimization plans, and continuously enhance growth efficiency.
Stay informed about market and competitive dynamics, identify growth opportunities, and continuously adjust and optimize growth strategies.
Industry experience preferred, English proficiency is a plus.