Job description
Key Responsibilities
- Responsible for the placement, optimization, and performance analysis of mainstream overseas advertising channels, continuously improving customer acquisition efficiency and ROI.
- Responsible for driving traffic from social media and external channels such as X, Telegram, Reddit, and YouTube, continuously expanding new customer acquisition channels.
- Responsible for SEO / GEO, enhancing brand exposure and recommendations in search engines and AI Q&A/generative search through keyword, content, media, and off-site information layout.
- Track the complete conversion funnel from user clicks, registrations to deposits and transactions, continuously optimizing the Landing Page and user conversion paths.
- Responsible for tracking advertising data and attribution analysis, continuously optimizing customer acquisition costs and overall conversion effectiveness.
Qualifications
- Over 2 years of experience in overseas Growth Marketing, Performance Marketing, or User Acquisition.
- Practical experience in overseas advertising, capable of independently completing Campaign setup, optimization, and performance analysis.
- Familiar with at least two types of mainstream overseas advertising channels such as Google Ads, Meta Ads, X Ads, Native / Programmatic.
- Strong data analysis skills, able to identify issues with materials, channels, and conversion funnels based on data, and propose optimization solutions.
- Understanding of basic SEO logic, with some knowledge of GEO / AI Search Optimization, capable of enhancing brand exposure in AI search and Q&A scenarios through content and off-site layout.
- Proficient in English as a working language.
Preferred Qualifications
- Experience in growth for Crypto / Fintech platforms.
- Familiar with attribution and data analysis tools such as AppsFlyer, GA4.
- Experience in social media, content distribution, PR, or external traffic acquisition.
- Practical experience in AI search / GEO optimization with tools like ChatGPT, Perplexity, Gemini, Google AI Overview.