Job description
Overseas Business Director (Short Drama / AI Content)
Job Introduction
Responsible for the overall promotion of overseas short drama business from market selection, product launch to growth and commercialization, coordinating content, operations, and product teams, and being accountable for phased business results.
The business covers both general and short dramas, with product forms including Web and App. The target countries and launch sequence will be determined based on market research and business validation.
Job Responsibilities
1. Market Research and Business Planning
Research user needs, competitive landscape, content consumption, and payment habits in different countries, assess market opportunities and entry conditions, and formulate target markets, product positioning, and phased business plans.
2. Product Development from Zero to One
Collaborate with product and development teams to clarify the functional scope, demand priorities, and launch rhythm of Web and App, promote core experiences such as content discovery, viewing, payment, and revisit, and continuously optimize based on user feedback.
3. Content Strategy and Supply Management
Determine themes, content forms, and localization directions based on target markets, coordinate the production schedule, quality, and costs of the AIGC content team, and promote content performance reviews and supply optimization.
4. User Growth and Operations
Organize customer acquisition efforts through social media organic traffic, SEO, partnership channels, or paid promotions, optimize the conversion path from external communication to internal viewing, payment, and retention, and improve user quality and investment efficiency.
5. Commercialization and Data Analysis
Collaborate with the team to formulate and validate charging methods, membership rights, and user operation strategies, track customer acquisition costs, viewing conversion, payment, retention, revenue, and content costs, and adjust business direction and resource investment based on data.
6. Team Management and Cross-Department Collaboration
Coordinate content, operations, and product teams, clarify goals, division of labor, and acceptance criteria, promote the construction of key positions, talent cultivation, and cross-team problem-solving.
7. Budget and Business Risk Management
Manage business budgets and phased investments, collaborate with legal, payment, technology, and other relevant teams to implement content, copyright, privacy, age access, and platform requirements for target markets, ensuring sustainable business operations.
Job Requirements
1. Experience in overseas internet business, with experience in content platforms, digital content payment, user growth, product operations, or related business management, able to explain personal responsibilities and actual results.
2. Complete project experience in launching products, new markets, or new businesses from zero to one, able to prioritize, organize validation, and promote implementation under limited information and resources.
3. Strong product judgment ability, able to translate user needs and business issues into product solutions, and work with product and development teams to complete demand trade-offs, launch acceptance, and effect verification.
4. Content judgment and business awareness, understanding the relationship between content attractiveness, continuous consumption, and user payment, able to formulate content and localization strategies based on target audiences.
5. Familiar with at least one overseas customer acquisition method, such as organic growth on social media, SEO, influencer collaboration, affiliate channels, or paid placements, with practical experience from customer acquisition to internal conversion.
6. Strong data analysis and business awareness, able to assess business effectiveness based on user behavior, revenue, and costs, and formulate executable optimization plans.
7. Experience in team management or cross-functional project coordination, able to coordinate different professional teams, clarify responsibilities, resolve differences, and be accountable for results.
8. Proficient in English for daily business research, document reading, and work communication; sensitive to cultural differences and overseas business rules, able to identify issues that require special verification.
Able to accept and be responsible for product and operations management work in general and content business.
Preferred Qualifications
Experience in overseas online earning, affiliate marketing, CPS/CPA distribution, or traffic monetization, familiar with channel cooperation, effect attribution, and revenue accounting, with demonstrable project results preferred.
Experience in overseas short dramas, web literature, streaming media, interactive entertainment, or subscription-based content products.
Experience in collaborative operations between Web and App, payment conversion, or membership commercialization.
Experience in content platform-related business.
Experience in market entry, localization, or growth in multiple countries.
Experience in AIGC content production collaboration, content cost management, or production process construction.