Job description
Mission: Establish the foundation for the natural growth of the company's AI tool product matrix in English, enhancing the probability that target users discover, understand, and trust each product through a clear multi-product information architecture, content, and technical governance in traditional and generative search.
Main Responsibilities
- Develop English SEO strategies for North America and Europe, conducting keyword, search intent, competitor, content gap, and site structure research by product, while identifying themes that can be shared and must be differentiated.
- Plan and optimize product pages, scenario pages, integration pages, comparison pages, templates, help documents, and industry content for each product, avoiding positioning confusion, duplicate content, and keyword competition.
- Responsible for technical SEO governance for single or multiple sites, including crawling and indexing, sitemaps, canonical tags, redirects, structured data, page performance, and internal linking.
- Collaborate with English writers, product teams, or external experts to establish cross-product content briefs, editorial standards, fact-checking, and updating mechanisms, while maintaining each product's independent value expression.
- Develop high-quality backlinks, digital PR, collaborative content, and third-party brand mention plans for different products, reasonably allocating brand and product-level communication resources.
- Balance generative search visibility by maintaining clear and consistent entity information, citable definitions, FAQs, original data, case studies, and trusted third-party sources for the company and each product, while tracking brand and product mentions.
- Use Google Search Console, GA4, and SEO tools to monitor natural exposure, clicks, rankings, conversions, and content contributions by product, site, page type, and topic.
Requirements
- Practical experience in English SEO, able to demonstrate actual growth cases in organic traffic, non-branded keywords, and business conversions; experience with multiple products or sites is a plus.
- Understanding of technical SEO, content SEO, and off-page SEO, capable of collaborating with development, design, and content teams to drive implementation.
- Strong judgment in English content, able to identify awkward translations, misaligned search intents, and content lacking credible evidence.
- Understanding the different decision-making pathways for self-service subscriptions and sales-assisted products, able to connect organic traffic to activation, payment, retention, demos, PQL, or pipeline.
- Maintain practical and data awareness of generative discovery channels like ChatGPT, Google AI, and Perplexity, without committing to unverifiable rankings or citation results.
Preferred Qualifications
- Experience with AI tools, SaaS, productivity software, developer tools, creator tools, or competitive digital product categories.
- Experience in multi-brand or multi-site governance, managing English content teams, digital PR, programmatic pages, or product-driven SEO.
- Ability to establish content priorities based on user research, product data, and sales feedback.