Job description
Responsibilities
1. Responsible for the overall operation of the website, formulating and implementing website operation strategies, and being accountable for core business indicators such as new users, active users, retention rate, organic traffic, and conversion rate.
2. Responsible for the construction of the website content ecosystem, including column planning, content planning, special planning, and operation strategy formulation, continuously improving content quality, user experience, and website competitiveness.
3. Responsible for the operation planning and continuous optimization of the website's core pages (homepage, channel pages, detail pages, special pages, search pages, activity pages, etc.), enhancing page click-through rates, visit depth, dwell time, and conversion effects.
4. Establish a website data analysis system, continuously monitor traffic, user behavior, content performance, SEO performance, and business indicators, and regularly output data analysis reports and optimization suggestions.
5. Continuously optimize user growth, user retention, content consumption, and conversion paths based on data analysis, driving continuous growth of core website indicators.
6. Formulate website content operation strategies, establish mechanisms for content production, review, publishing, updating, and lifecycle management, continuously enhancing content value and operational efficiency.
7. Collaborate with the SEO team to develop search traffic growth strategies, responsible for keyword planning, special layout, content optimization, internal link construction, page structure optimization, and search experience enhancement, driving organic traffic growth.
8. Work with product, development, and design teams to promote website function optimization, backend tool construction, operational automation, and user experience optimization, improving overall operational efficiency.
9. Establish website operation specifications and SOPs, including content publishing specifications, page inspection mechanisms, data monitoring mechanisms, quality management mechanisms, and operation review systems.
10. Continuously conduct competitive analysis and industry research, track industry dynamics, search trends, and changes in user demand, and output operational strategies and product optimization suggestions.
11. Plan and promote growth projects such as special activities, channel operations, ranking recommendations, hot topic operations, and content collections to enhance website traffic, user activity, and content dissemination effects.
12. Establish a website operation early warning mechanism to promptly identify traffic anomalies, content anomalies, SEO anomalies, and changes in user behavior, and drive relevant teams to quickly close the loop on issues.
13. Coordinate cross-departmental projects, coordinating resources from product, technology, SEO, design, content, and other teams to ensure key operational projects are delivered on schedule and achieve business goals.
14. Regularly output daily, weekly, monthly website operation reports and special analysis reports to provide data support for business decisions and continuously accumulate operational methodologies.
15. Continuously explore AI tools, automated operations, and data management capabilities to enhance website operational efficiency and team delivery capabilities.
Requirements
1. Over 3 years of relevant experience in website operations, platform operations, content operations, growth operations, etc., with independent responsibility for website operation projects.
2. Familiar with the overall website operation system, capable of independently formulating operation strategies, breaking down business goals, and promoting project implementation.
3. Familiar with CMS, website backend, and page configuration, with experience in column planning, special operations, content management, and page optimization.
4. Possess excellent data analysis skills, familiar with core operational indicators such as new users, DAU, PV, UV, CTR, CVR, retention rate, bounce rate, and user paths, and able to drive business optimization through data.
5. Familiar with Google SEO operation system, understanding keyword planning, page structure, content optimization, internal link construction, Schema, indexing mechanisms, and organic traffic growth logic.
6. Possess a growth mindset for websites, familiar with user growth, content growth, and search growth strategies, capable of independently formulating growth plans and promoting implementation.
7. Strong project management skills, able to coordinate multiple operational projects, reasonably allocate resources, and ensure projects are completed as planned.
8. Excellent problem analysis and solving skills, able to quickly identify business issues and propose executable optimization plans.
9. Familiar with data analysis tools such as Google Analytics (GA4), Google Search Console (GSC), Looker Studio, capable of independently completing data analysis and business reviews.
10. Proficient in using Excel, Google Sheets, Feishu Sheets, and other office tools, able to establish data models and operational reports.
11. Excellent communication and coordination skills, able to efficiently collaborate with product, development, SEO, design, and content teams to promote project implementation.
12. Strong learning ability and business sensitivity, continuously paying attention to industry trends, search algorithms, and changes in user demand.
13. Over 2 years of team management experience, with experience managing website operation teams, content operation teams, or project teams, capable of goal breakdown, task allocation, performance management, and team development, driving the team to efficiently achieve business goals.