Job description
Responsibilities
1. Responsible for the planning of the company's SEO products and related functions, including but not limited to SEO page design and iteration, formulating product roadmaps, and ensuring high-quality product acceptance standards.
2. Conduct in-depth research on the algorithms, regulations, and industry trends of search engines (Google, Bing, Yandex, etc.), and develop SEO product strategies in line with business objectives.
3. Responsible for SEO product requirement analysis, PRD creation, prototype design, and project promotion, coordinating with development, design, operations, data, and other teams to drive project implementation.
4. Build and continuously optimize website information architecture, URL structure, internal links, Schema, Sitemap, Robots, Canonical, Hreflang, and other foundational SEO capabilities.
5. Promote the construction of technical SEO capabilities, including page performance optimization, indexing optimization, crawling optimization, international SEO, and multilingual site support.
6. Collaborate with content, brand, and marketing teams to design product capabilities that are beneficial for SEO, improving content production efficiency and search visibility.
7. Analyze competitors' SEO strategies and industry best practices, uncover new growth opportunities, and drive product innovation.
8. Work with the engineering team to develop technical solutions, ensuring that SEO best practices are effectively implemented during product development.
9. Support global business, formulating localized SEO product solutions based on the characteristics of search engines in different countries and regions.
Requirements
Basic Requirements
1. Bachelor's degree or above, preferably in Computer Science, Information Systems, Marketing, or related fields.
2. Over 5 years of product experience, with at least 2 years of experience in SEO products or growth products.
3. Experience in advertising conversion, design and operation models of Internet Web / APP products, with a good understanding of user experience, information architecture, content platforms, and growth products.
4. Familiar with the working principles of search engines, including core mechanisms such as Crawling, Indexing, and Ranking.
5. Familiar with Technical SEO, including: Sitemap, Robots.txt, Canonical, Hreflang, Structured Data (Schema), etc.
6. Deep familiarity with CMS content platforms or AI content production tools, including considerations and planning for CMS platform capabilities.
7. Excellent data analysis skills, able to use data to drive product decisions, quickly understand complex business processes and cross-departmental collaboration models, flexibly switch between different product modules, and continuously create business value.
8. Familiar with SEO-related tools such as Google Search Console, Google Analytics (GA4), Google Tag Manager, etc.
9. Good communication and coordination skills, able to promote cross-departmental collaboration and work in a fast-paced, high-change business environment, quickly adapt to changes in business requirements, and continuously drive product iteration and optimization.
Preferred Qualifications
1. Experience with SEO products for large websites (millions of pages).
2. Experience with international products, multilingual sites, or global SEO projects.
3. Familiar with basic knowledge of HTML, CSS, JavaScript, able to communicate efficiently with the development team.
4. Experience with programmatic SEO, landing page platforms, or automated page generation products.
5. Preference for candidates with experience in finance, Web3, e-commerce, OTA, content platforms, etc.
We hope you possess
1. User perspective and growth mindset, able to balance user experience and search engine optimization.
2. Data-driven, competitive analysis, good at discovering problems and formulating solutions through data and research.
3. Excellent cross-team collaboration skills, able to drive complex projects to successful completion.
4. Continuous attention to the search engine ecosystem, eager to explore new SEO growth opportunities.
5. Good product judgment, able to productize and platform SEO capabilities, rather than just staying at the operational level.