Job description
---
SEO / SSR Frontend Developer
🎯 Position Overview
Responsible for the frontend development, SEO technical optimization, and performance optimization of the company's web products, content pages, landing pages, event pages, etc., to enhance page access experience, search engine indexing effects, and organic traffic performance.
📌 Responsibilities
1. Responsible for the frontend development and maintenance of web pages, content pages, event pages, landing pages, etc.
2. Participate in SSR / Isomorphic rendering project construction, optimizing first screen loading, page indexability, and access performance.
3. Responsible for frontend SEO optimization, including TDK, Meta, semantic tags, structured data, sitemap, robots.txt, Canonical, URL normalization, etc.
4. Focus on performance indicators such as FCP, LCP, CLS, TTFB, continuously optimizing page loading speed and stability.
5. Collaborate with product, design, and backend teams to complete page development, interface debugging, online release, and issue troubleshooting.
6. Optimize the frontend engineering system, including component reuse, build deployment, code specifications, monitoring, and performance analysis.
💡 Requirements
1. Over 3 years of frontend development experience, proficient in HTML, CSS, JavaScript / TypeScript.
2. Familiar with at least one mainstream framework such as Vue / React, with complete web project development experience.
3. Mandatory requirement: experience in SEO optimization, understanding the basic mechanisms of search engine crawling, indexing, and ranking.
4. Familiar with common SEO technical solutions such as TDK, Meta, semantic HTML, structured data, sitemap, robots.txt, Canonical, etc.
5. Familiar with SSR principles, experience with Next.js, Nuxt.js, or other SSR frameworks is preferred.
6. Possess performance optimization capabilities, able to optimize page performance from code, resources, build, caching, interfaces, rendering, etc.
7. Familiar with tools such as Lighthouse, Chrome DevTools, able to locate and optimize FCP, LCP, CLS, TTFB, and other indicators.
8. Good coding habits, with strong communication, collaboration, and problem-solving abilities.
📍 Bonus Points
1. Experience in SEO-oriented projects such as content websites, news sites, official websites, landing pages, e-commerce websites, etc.
2. Experience in SSR architecture design, high-traffic web projects, or first screen performance optimization.
3. Familiar with Node.js, with experience in BFF, server-side rendering, interface aggregation, or page caching.
4. Familiar with tools such as Google Search Console, Baidu Search Resource Platform, Ahrefs, Semrush, etc.
5. Experience in multilingual sites, international SEO, and mobile SEO optimization.
✅ Core Selection Criteria
Priority given to:
1. Experience in SEO projects for content sites, official websites, news sites, landing pages, e-commerce sites, etc.;
2. Familiar with Next.js / Nuxt.js / SSR;
3. Ability to explain the roles of sitemap, robots.txt, Canonical, and structured data;
4. Experience in page indexing, first screen loading, LCP, CLS, TTFB optimization;
5. Not only able to write pages but also able to solve issues of pages not being indexed, slow loading, and poor SEO structure.
---