Job description
Position Background
The core goal of the Spot Trading Department is new user growth. The department has sufficient budget resources, and the core challenge lies in identifying and validating effective customer acquisition channels and growth strategies.
At the same time, the industry is transitioning from single cryptocurrency trading to diversified asset trading (RWA, Pre-IPO, precious metals, etc.), fundamentally changing the target user structure and outreach channels. This position will be responsible for finding new growth paths for the spot asset business during this transition period.
Responsibilities
• Channel Development and Validation: Identify high-potential areas and customer acquisition channels in the global market, establish non-traditional customer acquisition models such as cross-industry cooperation, channel alliances, and ecosystem partnerships to achieve customer acquisition costs lower than conventional spending.
• Subsidy and Incentive Strategies: Design differentiated subsidy strategies based on user segmentation, establish cost-benefit models, balance customer acquisition scale and efficiency, and effectively identify and prevent arbitrage behavior.
• Incremental Attribution and Experimentation System: Establish a scientific attribution framework, measure the true increment of strategies through controlled experiments (Holdout / A/B Test), and drive strategy iteration based on experimental results.
• User Conversion Improvement: Streamline the entire process from
