Winstrade Marketing Lead

Job Description for Head of Marketing As the Head of Marketing at Winstrade, you will oversee the strategic development and growth implementation of the global market, covering but not limited to regions such as EU, SEA, NEA, Turkey, Latin, and CIS. You will build and lead the marketing team around brand building, user growth, channel ecosystem, and localized operations, driving Winstrade to become the leading platform for crypto and US stock derivatives trading in the local market, and be fully responsible for the market return on investment (ROI) and business growth results. Responsibilities 1. Market Strategy and Growth Planning Develop the overall market strategy and regional growth roadmap for the company, clarifying target market priorities, growth paths, and key campaigns, and drive implementation. Coordinate market goals such as user growth, brand exposure, and trading volume increase, establishing a quantifiable indicator system (customer acquisition cost, conversion rate, retention, activity, trading volume, ROI, etc.), and continuously iterate and optimize. 2. Brand Building and Localized Operations Build a brand system to shape Winstrade's brand recognition and user trust in target markets. Lead multi-regional localization strategies covering content, channels, activities, and expressions, adapting to the cultural and compliance characteristics of different markets. 3. Channel and Partner Ecosystem Establish and maintain a diverse cooperation ecosystem with agents, influencers (KOL/KOC), communities, and project parties, formulating tiered management, incentive, and risk control mechanisms. Lead major business negotiations and strategic partnerships, driving the full-link management from signing to scaled output, achieving continuous growth in users and trading volume. 4. Team Building and Management Build and manage the marketing team (growth, brand, channel, activities, regional marketing, etc.), setting goals, coaching, and assessment mechanisms. Establish cross-team collaboration mechanisms with product, operations, compliance, and business departments to ensure efficient implementation of marketing strategies. 5. Budget Management and ROI Optimization Oversee annual market budget allocation, strictly track the effectiveness of each channel cooperation, dynamically adjust resources and investment strategies, pursuing optimal performance and maximizing ROI. 6. Industry Insights and Competitive Response Continuously track industry development trends, regulatory dynamics, and competitor strategies, outputting forward-looking insights and quickly adjusting market tactics. Requirements 5 years or more of experience in marketing, growth, or business development, with at least 2 years of team management experience; candidates with backgrounds in cryptocurrency, US stock derivatives, internet finance, or the Web3 industry are preferred. Familiarity with two or more overseas markets (EU, SEA, NEA, Turkey, Latin, CIS, etc.), with verifiable cases of overseas market growth from 0 to 1 or scaled growth. Possess channel resources such as agents, KOLs, communities, or project parties, and have the ability to convert them into actual growth results. Excellent business negotiation skills and cross-cultural communication abilities; English as a working language, proficiency in the local language of the target market is a plus. Data-driven and results-oriented, able to break down growth issues with data and formulate strategies, responsible for growth metrics and ROI. Passionate about the Web3 and cryptocurrency industry, adaptable to a fast-paced and high-change industry environment.