User Operations

Job Responsibilities - Responsible for designing and optimizing user lifecycle strategies, clarifying core metrics and key touchpoints at each stage. - Build and execute user journey maps, including operational plans for user guidance, activation, retention, and loyalty. - Collaborate across departments (product, marketing, data, community, etc.) to create personalized and tiered user experiences. - Continuously identify optimization opportunities through user behavior analysis, segmentation tracking, and A/B testing. - Utilize tools such as CRM, email, community, and in-app messaging to conduct automated lifecycle operations, enhancing user engagement and retention rates. - Regularly track and analyze core lifecycle metrics (such as conversion rate, retention rate, repurchase rate, etc.), and produce optimization reports and strategic recommendations. Qualifications - Bachelor's degree or above, preferably in marketing, business management, or related fields. - More than 3 years of experience in user growth, lifecycle operations, or CRM-related roles. - Experience in Web3/blockchain or internet/e-commerce/fintech industries is preferred. - Strong data analysis skills, familiar with analysis tools such as Excel, SQL, GA, Mixpanel, etc. - Good cross-team communication and project management skills, results-oriented. - Proficient in both Chinese and English communication skills.