Job description
【Job Responsibilities】
1. Video Content Planning and Operations
Responsible for formulating and executing WEEX's content strategy on global video platforms such as YouTube, TikTok, Instagram, and Twitter/X;
Continuously produce attractive content themes, including market trend interpretations, KOL collaboration videos, promotional videos for events, and educational short videos;
Ensure the quality of video content, maintaining brand tone consistency, high visual style, and precise information delivery.
2. Cross-Department Collaboration and Project Management
Coordinate with marketing, branding, public relations, and business development teams to oversee video topic selection, script writing, filming execution, and post-production;
Manage outsourced video production teams or freelancers, ensuring delivery timelines and creative standards are met.
3. Channel Operations and Growth
Responsible for the daily operations of video content across platforms, including publishing, optimization, promotion, and interaction;
Develop differentiated video content and distribution strategies for different regions (SEA, MENA, CIS, EU, etc.);
Explore promotional models that combine video with KOL interactions and community activities to enhance user conversion rates.
4. Data Analysis and Review
Establish a video operation metrics system (impressions, watch time, interaction rate, conversion rate, etc.) and regularly produce analysis reports;
Continuously optimize content topics, distribution strategies, and pacing to improve ROI and user growth quality.
【Qualifications】
1. Bachelor's degree or above, preferably in marketing, media, journalism, or related fields;
2. Over 3 years of experience in video content operations, with preference given to those with experience in cryptocurrency/fintech/internet expansion;
3. Familiarity with the operational rules and traffic mechanisms of mainstream overseas video platforms such as YouTube and TikTok;
4. Proficient in the video production process, including topic planning, scripting, filming, and post-production;
5. Strong data sensitivity and analytical skills, able to identify issues and optimize strategies through data;
6. Excellent communication, coordination, and project management skills, with experience in cross-department collaboration;
7. Fluency in English is a plus.
【Additional Qualifications】
1. Successful case studies of operating YouTube/TikTok accounts, demonstrating fan growth and conversion results;
2. Familiarity with KOL marketing models, with direct experience in liaison, collaboration, or management;
3. A deep interest in the cryptocurrency industry, capable of quickly producing content that aligns with industry trends.