Job description
Core Responsibilities
1. Marketing middle platform construction and iteration: event middle platform (new user gifts, trading competitions, airdrops, etc.), user incentive system (tasks / points / levels), fund reward backend, event risk control anti-fraud system design.
2. Channel recruitment & agency system: channel traceability, agency tier commission distribution, settlement reconciliation, channel exclusive activities and data dashboards.
3. Refined operation tools: low-code event templates, user demographic selection, message delivery, user tagging and grouping backend.
4. Marketing data reporting middle platform: event / channel ROI, customer acquisition cost, marketing reconciliation, reward flow and anomaly monitoring dashboard.
5. Rules and risk control: formulate marketing activity rules, design anti-fraud, reward freezing fallback logic, control budget and capital loss risks.
6. Project implementation: output PRD, prototypes, promote projects across R&D / risk control / compliance / operations / finance, acceptance review.
Requirements
1. 2+ years of experience in marketing middle platform / growth backend product, understanding of growth activity systems; experience in CEX exchange business is preferred.
2. Possess middle platform component thinking, familiar with anti-fraud for activities, user stratification, channel commission distribution, marketing reconciliation logic.
3. Skilled in sorting out complex business rules and risk boundaries; proficient in Axure, PRD writing, can independently manage product lines.
4. Master basic data metrics, able to iterate products based on data.
Bonus Points
Experience in marketing middle platform products at leading exchanges
Experience in agency / partner commission distribution, viral user acquisition system implementation
Understanding of Web3 marketing risk control and compliance; basic SQL skills