Job description
Responsibilities
• Responsible for developing and implementing WasabiCard's global market strategy, establishing a complete marketing system around brand, growth, content, social media, PR, events, and user acquisition;
• Formulate annual and quarterly Marketing Plans, budgets, and core KPIs based on company business objectives, and continuously track ROI;
• Oversee overseas brand building and market communication, clarify brand positioning, core narrative, market messaging, and localization strategies for different regions;
• Manage and optimize overseas channels such as LinkedIn, X, Telegram, Discord, YouTube, TikTok, enhancing brand exposure, industry influence, and user growth;
• Responsible for online growth campaigns, paid media, KOL/KOC, affiliate, content marketing, SEO, and community growth strategies;
• Collaborate with the PR Lead to advance media communication, executive branding, industry viewpoints, press releases, and major event communication;
• Responsible for industry conferences such as TOKEN2049, Money20/20, Consensus, side events, collaborative activities, and brand sponsorships;
• Work with BD, Sales, Product, Compliance, Design, and other teams to provide GTM and marketing support for card issuance, VCC, cross-border payments, and Stablecoin Payment businesses;
• Establish a marketing data analysis system to track metrics such as CAC, CPL, conversion, traffic, engagement, and pipeline contribution;
• Build and manage the Marketing team, responsible for recruitment, goal breakdown, performance management, and team capability development.
Requirements
• Over 5 years of experience in marketing, branding, growth, or integrated marketing, with more than 3 years of team management experience;
• Experience in FinTech, Payments, Web3, Crypto, SaaS, or B2B financial services industries is preferred;
• Experience in global or overseas markets, familiar with international markets such as Europe, North America, Southeast Asia, and the Middle East;
• Experience in building marketing systems and brand growth from 0 to 1;
• Familiar with overseas social media, digital advertising, content marketing, KOL, PR, events, and user growth systems;
• Strong data awareness, able to assess channel efficiency and marketing ROI based on data;
• Proficient in English as a working language, capable of conducting meetings, business communication, and content review independently;
• Strong cross-department collaboration, project management, and team leadership skills;
• Ability to adapt to remote, international, and fast-growing environments.
Preferred Qualifications
• Experience with payment cards, card issuance, cross-border payments, Stablecoin, Crypto Card, or Payment Infrastructure;
• Experience in scaling large Web3 / FinTech brands from 0 to 1 or international market expansion;
• Experience managing international industry events such as TOKEN2049, Money20/20, Consensus;
• Successful experience managing multi-functional teams in PR, paid media, social, content, growth, and events;
• Established global media, KOL, community, or partner resources.
Core Assessment
• Brand influence and industry voice
• Market leads and effective pipeline contribution
• User/customer acquisition efficiency
• Core channel ROI
• Social media and content growth
• Market event conversion
• Team delivery and budget management