KOC/KOL Marketing Specialist

KOC/KOL Marketing Specialist Responsibilities 1. KOL Resource Development and Maintenance: Search, filter, background check, and manage global KOL/KOC, build and maintain a proprietary KOL resource database; maintain long-term relationships with core KOLs, handle daily communication and crisis public relations. 2. Marketing Campaign Planning and Execution: Plan KOL collaboration schemes such as airdrops, AMAs, content co-creation, and ambassador programs based on product milestones; manage the entire collaboration process, including brief writing, business negotiation, content review, scheduling, and performance tracking. Content and Public Sentiment Management: Review KOL content to ensure brand tone and compliance; monitor community feedback and promptly address negative public sentiment. 3. Data Analysis and Review: Track campaign ROI, compile conversion data such as exposure, interaction, registration, deposits, and trading, produce review reports, and iterate KOL selection and deployment strategies. Market Insights: Track trends in the Crypto industry and competitor marketing dynamics, uncover emerging traffic channels and collaboration opportunities. Requirements 4. 1-3 years of KOL marketing, PR, or community operations experience, with a must-have background in the Crypto/Web3/blockchain industry; candidates with experience in Web2 large companies or 4A advertising KOL operations, as well as deep crypto enthusiasts, will also be considered. Possess own Crypto KOL resources (Twitter, YouTube, domestic and overseas community KOLs preferred) and provide past collaboration cases. Familiar with the mechanics and traffic logic of platforms such as Twitter, Telegram, Discord, and YouTube. 5. Excellent English reading, writing, and communication skills. 6. Strong data analysis skills, proficient in using Twitter Analytics, Google Analytics, and other back-end tools. 7. Strong internet sense, adept at capturing industry hot narratives; self-driven, adaptable to the fast-paced crypto work environment. Bonus Points Personal platform creator/KOL with a personal IP Proficient in using KOL marketing tools like Upfluence, Grin, and Crypto vertical KOL platforms Experience managing marketing campaigns with over a million exposures Familiar with overseas promotion compliance (e.g., U.S. SEC related promotion requirements)