Job description
Responsibilities
1. Responsible for overall product marketing planning, developing promotion themes, communication strategies, and phased marketing plans based on product characteristics.
2. Continuously monitor internet trends, content trends, and user discussions, assess how to combine trends with products, and create executable plans.
3. Plan social media content dissemination strategies, completing topic selection, topic packaging, copywriting, and dissemination rhythm design.
4. Integrate official accounts, content creators, and external channel resources to collaboratively advance marketing project implementation.
5. Plan online activities, themed events, and user solicitation activities, responsible for the complete process from planning to execution and review.
6. Track data such as exposure, interaction, user growth, and conversion, continuously optimizing marketing strategies based on results.
7. Collaborate with product, design, content, and channel teams to ensure plans are delivered on schedule.
Requirements
1. More than two years of experience in internet marketing, brand planning, or new media planning, with complete project cases.
2. Familiar with the content characteristics, dissemination mechanisms, and user behaviors of mainstream social media.
3. Sensitive to trends and content, able to quickly complete topic selection judgments, packaging, and plan design.
4. Strong planning and copywriting skills, capable of independently producing marketing plans and execution processes.
5. Data-aware, able to analyze traffic, user growth, and conversion pathways and propose optimization plans.
6. Good cross-team communication, project advancement, and review capabilities.
Preferred Qualifications
1. Marketing experience in content platforms, film and television, entertainment, or cultural fields.
2. Experience in integrating resources from content creators, media, or social media matrices.
3. Successful cases in trending marketing, content marketing, event marketing, or activity planning.