SEO

Job Description Responsibilities: Own the overall SEO architecture optimization for the site; manage the dynamic Sitemap generation mechanism, robots.txt configuration, and crawler frequency management to ensure efficient crawling and indexing of millions of video pages. Develop core strategies for video content search ranking; deeply apply structured data (Schema Markup/VideoObject) to optimize the internal link structure of video aggregation and playback pages, enhancing the authority of core pages. Establish a scalable web page TDK production SOP using AI tools; build an automated workflow for long-tail keyword mining and content distribution to acquire long-tail traffic programmatically. Plan high-quality backlink building strategies, leveraging social traffic signals from channels like Facebook, X, and Telegram to comprehensively improve the website's DA/DR and search engine trust. Create an SEO data monitoring dashboard (based on Google Search Console, log analysis, etc.); regularly conduct site-wide crawler log analysis to quickly identify and resolve issues like dead links, spider traps, and traffic drops. Requirements: Bachelor's degree or higher, with over 3 years of hands-on SEO experience for large ToC websites, and successful cases of building SEO architecture or doubling traffic from scratch. In-depth understanding of ranking mechanisms and anti-cheat algorithms of mainstream search engines like Google, Bing, and Yandex; proficient in white-hat SEO and continuously monitoring algorithm update trends. Familiar with the impact of HTML/CSS/JavaScript on SEO, understanding mobile technologies like AMP/SSR, and able to communicate seamlessly with the technical team to drive SEO requirements. Strong data sensitivity with log analysis capabilities, able to identify crawling patterns and bottlenecks from large-scale server logs. Strong execution ability, capable of independently driving the entire process of SEO requirements from analysis to implementation. Preferred Qualifications: Proficient in Python, with the ability to independently write scripts or automation tools for competitive analysis and data processing. Experience in programmatic management of business data or traffic alerts via API integration with Telegram Bot is a plus. Experience in operating a network of sites or coordinating traffic across large-scale social media account matrices is a plus.