Job description
Responsibilities
1. Responsible for daily website operations and the implementation of growth strategies, developing operational plans around new users, activity, retention, and conversion.
2. Participate in building the operational system of the website from scratch, improving content, users, activities, and operational processes.
3. Plan and optimize the content structure of the homepage, channel pages, detail pages, and special topic pages to enhance click-through rates, browsing depth, and time spent on the site.
4. Responsible for SEO operations, including keyword layout, page structure, internal links, and content optimization, continuously improving organic search traffic.
5. Track metrics such as UV, PV, registrations, activity, retention, bounce rate, and conversion rate, using data analysis to identify issues and drive improvements.
6. Plan and execute online activities and special projects, completing proposals, execution, data reviews, and method documentation.
7. Collaborate with product, technology, design, and content teams to continuously optimize website functions, pages, and operational tools.
Requirements
1. More than 2 years of experience in website operations, internet product operations, or content operations.
2. Familiar with the complete chain of website operations, with a deep understanding of user growth, content operations, user retention, and conversion.
3. Possess data analysis skills, able to use common website analysis tools to break down problems and propose executable solutions.
4. Familiar with SEO, website traffic growth, and content operations, with practical project experience.
5. Possess content judgment, project promotion, and cross-team collaboration abilities, able to independently drive proposals to implementation.
6. Strong execution and responsibility, able to adapt to a fast-paced work rhythm.
Bonus Points
1. Experience in building a website from scratch or cold start.
2. Experience in SEO traffic growth, membership, or subscription product operations.
3. Experience in operating overseas websites.