Job description
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Responsibilities:
Responsible for expanding and establishing relationships with local KOLs and other potential partners in the English market, driving user growth for MEXC through channel cooperation.
As a brand representative of MEXC, maintain long-term cooperative relationships with KOLs, media, and various marketing channels, ensuring sustainable and stable development of partnerships.
Execute and track KOL marketing strategies and collaboration effectiveness, analyze channel cooperation data performance, and continuously optimize cooperation plans to achieve the best results and return on investment.
Continuously monitor local cryptocurrency industry dynamics and competitor situations in the English market, and formulate corresponding market strategies.
Requirements:
1-2 years of relevant business development (BD) experience in cryptocurrency exchanges.
Familiar with the cryptocurrency market and have a certain understanding of the industry ecosystem.
Familiar with the English market, with local industry resources preferred.
Possess good communication skills in both Chinese and English, fluent in Mandarin and English.
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