Job description
Responsibilities
Drive the expansion of crypto derivatives and US stock derivatives business in the Vietnamese market, develop localized growth strategies, and enhance user acquisition and trading volume.
Identify and establish partnerships with local KOLs, Telegram/Zalo community operators, agents, trading teams, and affiliate channels in Vietnam, focusing on core community platforms such as Telegram, Zalo, Facebook groups, YouTube, and TikTok.
Execute and optimize agent marketing strategies, track channel conversion effectiveness, user quality, and ROI, and dynamically adjust collaboration priorities and incentive structures.
Maintain long-term partnerships with agents and KOLs, fostering a stable local channel network to enhance retention and output of collaborative channels.
Stay updated on changes in Vietnamese regulatory policies, monitor the movements of major competitive platforms like Binance/Bybit in Vietnam, and understand local stock derivatives user demands to provide input for market strategy adjustments.
Collaborate with product and marketing teams to translate the product value of US stock derivatives into promotional narratives that are understandable and accessible to local Vietnamese users.
Hard Requirements:
Native-level Vietnamese language skills, along with fluent English business communication abilities, capable of completing internal reports and cross-team collaboration in English.
Based in Vietnam, familiar with the behavioral characteristics of Vietnamese retail crypto users and community operations.
Over 1 year of experience in business development, channel sales, or partner management, with a preference for candidates with experience in crypto derivatives, CFDs, forex, or traditional brokerage derivatives BD; basic understanding of the crypto industry or practical experience with DeFi/on-chain products is also considered.
Possess verifiable KOL, Telegram/Zalo community, or agent resources in Vietnam, capable of quickly establishing partnerships and driving conversions.
Demonstrable business growth or market expansion case studies, able to illustrate the user/trading volume contributions of managed channels.
Preferred Requirements:
Experience with crypto trading platforms, brokers, or affiliate networks serving the Vietnamese market.
Understanding of Vietnamese users' interest points regarding overseas assets like US stocks, able to connect stock derivatives products with local users'