Job description
Job Responsibilities
- Develop and execute social media and community marketing strategies for the regional market, ensuring alignment with company business objectives.
- Manage official social media platforms, including X (Twitter), Telegram, Discord, Facebook, Instagram, LinkedIn, TikTok, etc., ensuring consistency in brand image and content dissemination.
- Plan, localize, and publish high-quality content, including marketing campaigns, educational content, product updates, market insights, and community interactions.
- Plan and execute regional online and offline marketing activities, including AMAs, trading competitions, community events, and partner collaborations, to enhance brand influence and user engagement.
- Continuously monitor social media trends, community sentiment, competitor dynamics, and industry developments to identify growth opportunities and propose optimization suggestions.
- Analyze marketing activities and social media operation data, continuously optimizing content strategies and user interaction effectiveness based on key metrics.
- Support regional product launches, market promotion, and brand publicity projects to increase brand awareness and user growth.
Job Requirements
- Bachelor’s degree or above, preferably in marketing, communication, business management, or related fields.
- Over 3 years of experience in social media operations, community operations, content marketing, or digital marketing.
- Experience in the cryptocurrency, Web3, FinTech, or trading platform industry is preferred.
- Familiarity with mainstream social media platforms and community ecosystems, with excellent platform operation capabilities.
- Strong content planning, copywriting, and storytelling skills, with the ability to localize content for different markets.
- Experience in planning and operating community activities, user interactions, and user growth projects.
- Familiarity with social media data analysis tools, capable of independently completing data analysis and operational effectiveness reports, and continuously optimizing operational strategies based on data.