New Media Operations

Responsibilities 1. Responsible for building account matrices, content operations, and traffic growth on domestic and international new media platforms. 2. Develop account positioning, content direction, publishing strategies, and growth plans based on the user characteristics of different platforms. 3. Independently complete topic planning, material assessment, copywriting, content publishing, and data review. 4. Continuously research platform algorithms, popular content, and competitor accounts, testing and solidifying replicable growth methods. 5. Responsible for daily account maintenance, compliance management, and exception handling to enhance account stability and operational efficiency. 6. Track data such as exposure, interaction, follower growth, clicks, and conversions, continuously optimizing content and engagement paths. 7. Collaborate with product, content, and design teams to complete activity promotion, brand communication, and user growth. 8. Establish standardized processes for account management, material management, publishing schedules, and data reviews. Requirements 1. More than three years of experience in new media operations, content growth, or overseas social media operations. 2. Mature topic planning, content packaging, and account operation capabilities, with experience in launching accounts from scratch. 3. Familiar with the recommendation mechanisms, content review rules, and account compliance requirements of mainstream platforms. 4. Strong data analysis skills, able to assess content effectiveness based on data and quickly adjust direction. 5. Sensitive to trends, user interests, and content trends, able to continuously test new content formats. 6. Strong execution and results-oriented mindset, capable of managing multiple accounts or platforms simultaneously. 7. Good communication and collaboration skills, able to work efficiently with content, design, editing, and operations teams. Bonus Points 1. Experience in overseas new media matrices, overseas product promotion, or overseas user growth. 2. Successful case studies in account launching, high-quality content, follower growth, or conversions. 3. Familiarity with video, short dramas, pan-entertainment, or content product promotion. 4. Ability to use AI tools for topic selection, copywriting, material processing, and data analysis.