Job description
【Job Responsibilities】
1. Responsible for dynamic monitoring, competitive research, and industry trend analysis in the Asian, Middle Eastern (with a focus on the UAE), Brazilian, and European and American markets, formulating annual overseas market activities, exhibition schedules, and budget planning;
2. Based on business objectives and market insights, evaluate the strategic value, input-output, and customer acquisition potential of overseas exhibitions and industry events, independently output exhibition decision recommendations and review reports;
3. Oversee the content planning and production of overseas brand and marketing materials, independently complete the design output of brochures, sales presentations, posters, social media visuals, event materials, etc., and liaise with external design suppliers when necessary to ensure delivery quality meets standards;
4. Responsible for the operation of overseas social media accounts such as LinkedIn, YouTube, and X, including content planning, creation and publishing, user interaction, and data review, continuously enhancing brand influence and lead conversion;
5. Oversee the full-process execution of overseas exhibitions, industry events, and online and offline marketing projects, including supplier management, on-site operations, event communication, and effect review; collaborate with PR resources to expand communication volume;
6. Expand and maintain overseas cross-industry and ecological partners, including industry associations, media, KOLs, channel partners, and complementary SaaS vendors, achieving low-cost, high-exposure market growth through resource exchange and joint marketing;
7. Establish and continuously operate an overseas ecological cooperation resource library, solidifying cooperation mechanisms, project cases, and reusable methodologies, forming a long-term stable cooperation network.
【Requirements】
1. Full-time undergraduate degree or above, with a preference for majors in marketing, brand communication, design, advertising, etc.; overseas study or cross-cultural collaboration experience is preferred;
2. English can be used as a working language, with good English business communication, content writing, and cross-cultural collaboration skills;
3. Familiar with at least one region in the Asian (Southeast Asia/Japan and South Korea), Middle Eastern, Brazilian, or European and American markets, understanding local industry ecology, business culture, and mainstream marketing channels;
4. Relevant experience in overseas markets, brand marketing, event marketing, or ecological cooperation; experience in independently managing overseas offline exhibitions, overseas social media operations, or integrated marketing projects is preferred;
5. Strong market insight, business judgment, and project management skills, able to balance brand building, customer acquisition goals, and budget efficiency;
6. Good visual aesthetics and basic design skills, able to independently complete the design and layout of promotional materials (such as Deck beautification, posters, social media visuals, etc.);
7. Results-oriented, with strong execution ability, resource integration ability, and a sense of ownership;
Bonus: UI/Web design skills.