Senior ASO Optimization Specialist (Remote)

Job Description: 1. ASO Strategy Planning and Execution: Design and implement app store optimization strategies aimed at enhancing the visibility and appeal of applications in the app stores on iOS and Android platforms. 2. ASO Keyword Research and Application Optimization: Conduct targeted keyword research and strategically adjust app titles, descriptions, and keywords to optimize app rankings in the app stores. 3. App Store Performance Analysis and Reporting: Conduct comprehensive analysis of app store performance, including but not limited to rankings, user reviews, and conversion rates, and prepare detailed reports. 4. Cross-Department Collaboration: Work closely with marketing and development teams to ensure consistency and effectiveness of ASO strategies, achieving overall marketing goals. 5. Competitor Analysis: Conduct in-depth competitor analysis to identify and leverage the strengths of wallet websites and applications while discovering and addressing potential weaknesses and market opportunities. Requirements: 1. Over 3 years of relevant experience with extensive ASO expertise. 2. Experience in app store optimization and ability to adapt to updates in app store algorithms. 3. Strong data analysis skills, capable of extracting valuable insights from data