Job description
Work Location: Remote
Job Type: Full-time
Responsibilities
Assist in executing advertising campaigns and daily optimization on channels such as Google, Meta, LinkedIn, X, TikTok, etc.;
Responsible for ad account setup, creative testing, audience targeting, budget adjustments, and monitoring ad performance data;
Analyze core metrics such as CTR, CPC, CPL, and conversion rates, regularly compile performance reports and provide optimization suggestions;
Collaborate with design, content, and business teams to continuously optimize ad creatives, copy, and landing pages;
Track industry trends, competitor dynamics, and performance across different markets to uncover new customer acquisition opportunities.
Requirements
1–3 years of experience in advertising, digital marketing, or growth marketing;
Familiarity with at least one mainstream advertising platform, with internship, project, or hands-on account management experience;
Data-sensitive with basic data analysis skills, proficient in Excel or Google Sheets;
Good communication skills in both Chinese and English, able to adapt to an international remote work environment;
Strong learning ability and execution skills, able to proactively follow up on work and take responsibility for campaign results;
Experience in FinTech, payments, Web3, SaaS, or B2B industries is preferred.