Job description
Job Type: Full-time / Remote
Experience Required: 3-5 Years
Responsibilities
Manage paid advertising on Google Ads and Facebook (Meta) for cryptocurrency exchange products, develop advertising strategies, set up accounts, and manage budgets and bids.
Independently plan advertising materials, audience targeting, landing pages, and conversion path optimization to continuously improve core metrics such as CTR, CVR, CPA/ROI.
Track advertising data, conduct A/B testing and attribution analysis, produce daily/weekly reports, and adjust advertising structures in a timely manner.
Familiar with Google and Meta's compliance policies for crypto finance ads, ensure account and material compliance, and handle ad rejections, account risk control, and appeals.
Collaborate with design/content teams to produce advertising materials and copy that align with overseas user aesthetics (primarily in English).
Research competitor advertising and overseas market trends, expand and test new channels and material formats.
Requirements
3-5 years of hands-on experience with Google Ads / Facebook Ads, capable of independently managing accounts and budgets.
Experience in advertising for cryptocurrency exchanges (or crypto finance products), familiar with the advertising restrictions and approval processes for this category on Google/Meta.
Experience in advertising across regions such as EU, SEA, NEA, Turkey, Latin America, CIS, etc., with familiarity in several of these markets; able to specify the markets targeted, budget levels, and approval methods used.
Understanding of budget levels: able to clearly articulate past account monthly spend/total spend levels (e.g., monthly spend ranging from tens of thousands to hundreds of thousands of USD), budget allocation logic, and scaling rhythm.
Understanding of approval methods: familiar with Google/Meta's certification, licensing requirements, whitelist/agency pathways, material and landing page compliance, rejection appeals, and account risk control handling.
Familiar with various functions of Google Ads and Meta Ads Manager: audience targeting, Pixel/conversion API, remarketing, bidding strategies, etc.
Possess data analysis skills, able to interpret advertising reports and optimize accordingly; familiarity with GA4 or similar analytics tools is a plus.
Understand overseas user aesthetics and content preferences, with a discerning eye for the visual and tonal quality of advertising materials.
Bonus Points
Google crypto ad certification or experience with target market licensing-related advertising.
Familiarity with other customer acquisition channels such as TikTok, X (Twitter), Affiliate, etc.
Basic skills in material production (Canva/Figma/video editing) or landing page building experience.
Experience in remote collaboration and working across time zones.
We Offer
Fully remote work with relatively flexible hours.
Exposure to the core customer acquisition business of cryptocurrency exchanges, with advertising budgets and growth opportunities.