Job description
Core Responsibilities
1. Responsible for the daily operations of the exchange platform, promoting optimization of core links such as user registration, KYC, deposits, trading, and retention.
2. Develop outreach strategies for in-site messages, Push notifications, emails, and tasks based on user segmentation and lifecycle.
3. Plan and implement platform activities such as user acquisition, trading, invitations, airdrops, and fee discounts, completing rule design, page requirements, and effect reviews.
4. Follow up on platform features and product launches, coordinating delivery with product, design, technical, customer service, risk control, and compliance teams.
5. Track registration, first deposit, trading, retention, activity participation rates, and ROI, analyze data, and optimize operational strategies.
6. Collect user feedback, community sentiment, and competitor dynamics to drive continuous improvement in product experience and operational processes.
7. Establish platform operation SOPs, promptly addressing issues related to activities, data, and user anomalies.
Requirements
1. Bachelor’s degree or above, with more than 2 years of experience in platform operations, product operations, or user operations; experience in Web3 exchanges is preferred.
2. Familiar with core business processes of exchanges such as registration, KYC, deposits and withdrawals, spot trading, and derivatives.
3. Ability to independently plan and execute platform activities, coordinating multiple teams for timely delivery.
4. Data-sensitive, capable of conducting operational reviews based on user funnels, conversions, retention, and ROI.
5. English as a working language, understanding overseas user habits and the crypto market.
6. Proficient in using AI tools to enhance content processing, data analysis, and operational efficiency, with strong risk and compliance awareness.
Bonus Points
- Experience in operating exchanges, wallets, public chains, DeFi, payments, or Web3 projects.
- Successful cases of building overseas social media matrices or communities from 0 to 1.
- Proficiency in languages other than English, or familiarity with Southeast Asia, Europe, Latin America, and Middle Eastern markets.
- Currently located overseas.
- Experience in KOL collaboration, Affiliate, content growth, or large-scale online events.