Job description
1. Job Responsibilities
Channel strategy planning and system construction
Responsible for the strategic planning of exchange channel business and annual goal setting, building and improving the global channel operation system, including Affiliate, IB agents, KOLs, communities, guilds, quantitative teams, and institutional partners; establish standardized channel operation processes, cooperation mechanisms, and management SOPs to achieve scalable growth in channel business.
Domestic and international channel expansion and cooperation management
Responsible for the expansion of global market channel resources and partner management, deeply exploring and maintaining quality agents, KOLs, communities, quantitative teams, and industry ecological resources; familiar with the complete BD workflow, including resource development, business negotiation, cooperation plan formulation, project implementation, relationship maintenance, and effect tracking, continuously enhancing channel trading contributions.
Channel growth strategy formulation and activity operation
Responsible for formulating channel growth strategies, enhancing user growth, trading volume, and revenue contributions through channel incentives, operational empowerment, and special growth activities; responsible for the full lifecycle management of channel activities, including activity plan design, resource coordination, execution, process monitoring, effect evaluation, and retrospective optimization.
KOL ecosystem construction and operation management
Responsible for the construction of the KOL channel system, including KOL resource expansion, selection and evaluation, business cooperation, promotion execution, and effect analysis; establish a long-term stable KOL cooperation mechanism to enhance user conversion efficiency and commercial value through content promotion and ecological operation.
Refined channel operation and data analysis
Responsible for managing core business indicators of channels, including trading volume, fee income, user growth, conversion rate, and channel ROI; continuously optimize channel policies, resource investment, and operational strategies through data analysis, and be responsible for channel growth results.
Channel risk management and compliance construction
Responsible for channel operation risk management, including issues such as volume manipulation, illegal promotion, abnormal transactions, user complaints, and cooperation risks; collaborate with risk control, legal, and related teams to improve channel management norms, ensuring the healthy and stable development of channel business.
Team building and management
Responsible for building the channel team, talent cultivation, and team management; set team goals, work processes, operational SOPs, and performance evaluation systems to enhance team execution efficiency and promote continuous growth of channel business.
2. Job Requirements
Industry experience requirements
Bachelor's degree or above, with more than 5 years of Web3/Crypto industry or exchange channel operation experience; priority will be given to candidates from first or second-tier CEX platform channel teams such as Binance, OKX, Bybit, Bitget, Gate, with complete exchange channel growth project experience.
Team management ability
More than 3 years of team management experience, with experience in building channel teams, personnel training, goal breakdown, performance management, and business growth management, capable of leading the team to achieve business goals.
Channel resources and business ability
Deep understanding of CEX channel ecology and business models, familiar with Affiliate, IB agents, KOLs, communities, guilds, quantitative teams, and institutional cooperation models; possess mature industry resources, capable of quickly expanding and implementing channel cooperation.
BD and KOL operation ability
Familiar with the complete process of exchange BD and KOL cooperation, including resource development, business negotiation, cooperation plan formulation, execution, effect evaluation, and long-term operation management; possess excellent business negotiation and cooperation promotion abilities.
Growth activity operation ability
Experience in planning and executing exchange channel growth activities, capable of independently completing activity plan design, resource coordination, activity implementation, data monitoring, effect evaluation, and ROI optimization.
Data analysis and business ability
Strong data analysis ability, familiar with core indicators of exchanges, including trading volume, revenue contribution, user growth, channel ROI, etc., capable of optimizing channel strategies through data-driven approaches.
Comprehensive ability and language requirements
Excellent communication, coordination, team management, and cross-departmental collaboration abilities; strong goal orientation, able to adapt to the rapidly changing Web3 industry environment; English can be used as a working language, capable of independently conducting overseas business communication, meeting exchanges, and cooperation negotiations.